Penta entered the ownership structure of the-then Dexia banka Slovakia in 2011. As part of its strategy, it created a new brand, Prima banka, and began to focus primarily on retail clients. This led to a simplification of its product and service portfolio and an expansion of its branch and ATM network.
Prima banka has long been the fastest growing retail bank in Slovakia. Behind the dynamic business growth is not only the consistent implementation of a long-term strategy focused on retail development, but also a wide network of branches. Prima banka is the second largest bank in the market in terms of the number of branches.
When providing its services, Prima banka focuses primarily on speed, simplicity, fairness and convenience. Thanks to this, Prima banka has the most satisfied clients among the largest Slovak banks, according to independent surveys.
