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Penta entered the Czech media market at the end of 2015. In the following years, it successfully transformed a traditional print publishing house into a modern multimedia group, which is among the market leaders in terms of readership and reach.
The VLM media company includes the most important brand of the regional media network – Deník, as well as a wide range of magazines, such as, among others, Květy, Vlasta, the travel magazine Koktejl and a number of TV guides. An important part of the VLM group is the leader in unaddressed distribution (especially leaflets), the company Česká distribuční, which is also one of the largest employers of people with disabilities in the Czech Republic.
VLM also operates the TIPCARS brand, which is one of the largest advertising platforms for the sale of used cars, and the advertising website and magazine ANNONCE. The portfolio also includes the Novotisk printing house and the AdActive media agency.