MOBILKING has entered a highly competitive Polish market where four well established MNOs (e.g. Orange, T-Mobile Int.) compete with other five MVNOs (e.g. myAvon, Carefour) for almost two years. This is the first step in MEC‘s broader strategy to build a multinational MVNO brand addressing the largest European markets.
"Our success proves that a virtual operator can enter the saturated market, have great plans, execute them and achieve results quickly. The 45,000 MOBILKING customers in Poland are just the beginning. Our goal is to acquire 200 000 customers by the end of this year," says David Seibert, CEO of Mobile Entertainment Company.
The operator’s strategy is to offer under its brand name MOBILKING excellent services and customer care to a selected target group – MEN. This approach is based on simplicity and transparency, as well as superior sports and entertainment content.
Building targeted branded mobile services, MOBILKING has been able to gain an edge over the other players on the market. An excellent example of this is MOBILKING’s controversial yet amusing communications campaign, which sets the brand apart from the rest of the players with their one-size-fits-all approach.
Key success factor has been nationwide distribution providing easy access to its products to men living across the whole country. The number of point of sales offering MOBILKING starter-packs in Poland has already reached 25,000, with a further 40,000 offering top-ups. Points of sale include newsstands, convenience stores, mobile phone retailers and chosen supermarkets.
Mobile Entertainment Company has selected T-Mobile International (PTC S.A.) as a hosting MNO for its operations in Poland.
The successful launch in Poland creates a foundation for preparation of MOBILKING’s entry to other European markets. Currently MEC is finalizing negotiations with potential hosting MNOs in Spain.
Contact: Jana Studničková, press agent, +420 603 192 762
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